The Day-glo Designer's Guide 1969 Day Glo Color Spiral Bound, Flourescence in Advertising
The Day-Glo Designer's Guide by Day-Glo Color Corp. Copyright 1969. The book is plastic spiral bound with a clear plastic cover on the front only.
Guide measures 11.5" x 13" tall closed.
According to the introduction, this book is a working tool to allow you to see how flourescence is likely to reproduce under differing circumstances and differing techniques. The book contains mostly photographed pieces that were reproduced with Day-Glo color.
The pop up on page 55 is still there and in great shape, as are the charts in the black envelope at the back of the book.
The cover has wear and edge tears. Pages have a warp in the middle from the fold out pop up, some pages have some edge discoloration. The white binding is crushed and broken/missing in several spots. Please see all photos.
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